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Hi, I’m Zoe!

Brand & Growth Marketer

Zoe, Brand and Growth Marketer

Helping meaningful ideas reach the right people in the right way.

Capabilities / 01

What I bring to growth.

Selected Work

Projects.

Creative strategy. Real results.
Ideas that make an impact.

Artist painting in a sketchbook beneath a BenQ desk lamp

Building Brand Awareness with Influencer Partnerships

A three-country campaign featured artist influencers using BenQ desk lamps in their studios.620 K impressions870+ leads#BrandMarketing#Influencers#CrossMarketConceptual artwork of floral embroidery beneath a desk lamp, supplied for the FlossTube campaign cover

Reaching a New Audience through FlossTube Creators

BenQ desk lamps were introduced to a new community of stitching enthusiasts with a strong need for better lighting.700+ leadsIn 11 days#AudienceResearch#CampaignStrategy#EmailMarketingPearlescent blue infinity symbol on a warm pastel background

Lowering Acquisition Costs with Meta Ads

The campaign used audience segmentation and creative testing for a new weight-management clinic.77% lower CPAIn 3 months#MetaAds#PaidMedia#OptimizationSEO search bar and magnifying glass with pricing, side effects and comparison articles

Growing Organic Traffic with SEO Content

Five search-focused articles answered common questions about weight-loss injections, from pricing to side effects and comparisons.~14K organic sessionsIn 6 months#SEO#ContentStrategy#OrganicGrowth
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