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BenQ Brand Campaign / 2023.05–08

Unveil the
Artist Studio.

Building Brand Awareness
with Influencer Partnerships

United StatesUnited KingdomFrance

An invitation into the spaces behind the art — bringing BenQ desk lamps into the everyday creative lives of artists across three countries.

An artist paints in a sketchbook at a studio desk, with a BenQ lamp above the work.
A closer look at where creativity happens.

My Role & Contribution

One campaign.
Many moving parts.

As project lead, I connected the teams and partners behind a campaign spanning the United States, United Kingdom and France.

01

Lead & coordinate

I managed project timelines and teams, and coordinated across countries and functions.

02

Build partnerships

I developed partnership proposals and negotiated with collaborators to bring them into the campaign.

03

Shape the content

I designed content and marketing assets to support the campaign across touchpoints.

The Idea

We see the artwork.
What about the studio?

Artists’ social feeds often focused on finished work. Their creative spaces were seen far less. Revealing those spaces gave audiences a fresh reason to look closer — and showed BenQ desk lamps naturally in use.

Step inside the campaign

Campaign Highlights

From a studio reveal
to a reason to take part.

  1. Discover

    Explore 13 Artists’ Studios

    Artists across the United States, United Kingdom and France revealed their creative spaces and BenQ lamps in use. Social posts, stories and Meta ads directed audiences to the campaign page.

    Campaign portfolio excerpt showing the Our Studios collage of participating artists’ workspaces.
    Artist studio reveals
    Six original pale-blue campaign creatives, including studio voting and a partner giveaway.
    Social & campaign creatives
  2. Participate

    Vote for Your Favourite Artist Studio

    Audiences were invited to choose their favourite creative space. A partner giveaway offered another reason to take part.

    Original Pick Your Dream Studio campaign page, with giveaway instructions and an empty studio-voting form.
    Studio voting & partner giveaway
  3. Follow up

    Keep in Touch with a Follow-up Email

    Voting entries were collected through HubSpot, followed by an offer email to continue the conversation.

Selected campaign materials from the original portfolio.

Campaign Results

A wider audience.
A more efficient reach.

620K
impressions
872
leads collected
60% lower
CPM vs. previous KOL campaigns
2K
campaign-page visits
63%
EDM open rate

Results were reported in the campaign portfolio. Campaign-wide outcomes reflected the work of the wider team and partners.