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Naiss / SEO Content

Growing Organic Traffic with SEO Content

Five search-focused articles answered common questions about weight-loss injections, from pricing to side effects and comparisons.

~14K organic sessions · In 6 months
Decorative SEO artwork: a blue magnifying glass over a search bar and illustrative pricing, side-effects and comparison cards.

Project Overview

Building Search Visibility for Weight-Management Topics

Ahead of the clinic’s Mounjaro launch, I planned five long-tail SEO articles covering Mounjaro and related weight-management questions, from pricing and side effects to treatment comparisons. The aim was to attract organic traffic and guide readers toward consultation information.

My Role & Contribution

Research, Content Planning & Writing

Google SERP & Competitor Analysis

I analyzed Google search results and competitor articles, then used SEMrush to identify relevant long-tail keywords.

Content strategy & writing

I grouped keywords by search intent and wrote five articles addressing distinct reader questions.

Performance tracking & updates

I used Google Search Console data to refine titles, article content and internal links.

Content Strategy

Five Articles, Five Search Intents

Each article addressed a different question, rather than repeating the same treatment introduction.

  1. What should I know about the treatment?

    Product information

    Pricing, effects, dosage and suitability.

  2. How do the options compare?

    Treatment comparisons

    Differences between six weight-loss injection options.

  3. What about side effects?

    Common concerns

    Side effects and questions about their management.

  4. Are there oral options?

    Oral alternatives

    Information about oral medication options.

  5. What is GLP-1?

    How it works

    An explanation of GLP-1 and weight management.

These are editorial topic summaries, not medical recommendations or exact published article titles.

Ongoing Optimization

Using Search Data to Improve Content

After publication, I used Google Search Console data to update article titles, refine content and improve internal links. This kept the work focused on how readers were finding and exploring the content.

Google Search Console

Titles · Content · Internal links

Results

Organic Traffic & Consultation Clicks

5
SEO articles
~14K
Organic sessions
Within six months of publication
4%
Consultation
click-through rate

Results were reported in the original portfolio. Consultation clicks did not represent completed bookings or sales.